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First of all, I would like to express my gratitude to all customers for their unwavering love and support for CJ LION products including Beat, the flagship detergent of the company, since it started out as a household products & personal care division of CJ Co. in 1991.

Today, CJ LION Co. is set to make a fresh start through the joint venture formed between the household products & personal care division of CJ Co. and LION Co, a Japanese household products manufacturer. CJ LION Co., has laid down a firm foundation for a great leap forward as a company with high value-added by combining the management philosophy of CJ and commitment to guaranteeing the satisfaction of shareholders, customers, and employees with the advanced technology of Lion.

Banking on the existing line of products that have enjoyed massive popularity among customers, CJ LION Co. shall maximize newly acquired advanced technologies and marketing power to come up with a new brand that are guaranteed to win the hearts of more customers.
Beyond generating massive profits, CJ LION shall do its best to be reborn as an industry leader that creates a new, healthy, and pleasant life culture for all customers.
Once again, thank you for visiting our homepage. All employees of the company vow to repay you for your continued support and encouragement by continuing to come up with great products.

Thank you.